Pura Vida was founded in 2010 when two friends, Griffin and Thall visited Costa Rica on vacation to celebrate their college graduation, with the intention of surfing, relaxing and having some fun. During their stay, they met two locals who were making colorful string bracelets, but were struggling to survive from their low artisan wages. Wanting to help and taking a chance, the two friends purchased 400 bracelets and brought them back to California, where they sold in just a few days at a local shop. Seeing great potential, Griffin and Thall teamed up with their artisan friends in Costa Rica and created a thriving company that now sells millions of bracelets a year, provides steady and well paying income to scores of artisans, and has given nearly $3 million to various charities, which are represented by specific bracelet designs.
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